Smart Eye Announces New Driver Monitoring System Design Win with Leading North American Car Manufacturer
Smart Eye has been selected to deliver its world-leading Driver Monitoring System (DMS) technology to a new car model. The estimated revenue of the order is SEK 10 million based on estimated product life cycle projections.
Gothenburg, Sweden – September 24, 2024 – Smart Eye, the leading developer of DMS software for the automotive industry, will deliver its technology to a new car model by an existing customer.
The customer is a leading North American car manufacturer with a global manufacturing footprint. This OEM has previously sourced Smart Eye’s software for implementation in several of its earlier car models and has now chosen to extend the technology to a new vehicle.
The new car model, including Smart Eye’s technology, will go into production in China in 2026. The estimated revenue for the order is SEK 10 million, based on product life cycle volume projections.
“As we continue to strengthen our relationships with top-tier car manufacturers, this new design win underscores our commitment to delivering high-quality, reliable DMS solutions,” said Martin Krantz, CEO and Founder of Smart Eye. “Our innovative technology continues to set the industry standard, and we are proud to provide the foundation for safer, more advanced vehicles worldwide.”
Smart Eye has now received a total of 359 design wins from 22 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 8.235 billion. The estimated value over the product lifecycle from possible additional design wins with all 22 vehicle manufacturers is SEK 3.215 billion.