Tokmanni Group Oyj: Inside information: Tokmanni Oy has signed a licence agreement with SPAR International

Tokmanni Oy has today entered into an agreement with SPAR International. The license to operate the SPAR brand exclusively in Finland was granted to Tokmanni, an established variety discount retailer which will benefit from the scale and knowhow of SPAR International, particularly in the area of grocery retailing.

Tokmanni will focus on refining the SPAR concept to fit the Finnish market and offering customers a wide assortment of SPAR products. Tokmanni will brand its fresh food business under the SPAR brand and concept. The aim is to have all Tokmanni's current 20 fresh food departments operating in line with the SPAR concept in the coming years. The first SPAR branded food department in Tokmanni store is planned to be opened next summer and the next ones before the end of 2025. The SPAR brand logo will also be on each Tokmanni's fresh food store exterior together with Tokmanni brand logo. In addition, Tokmanni will consider new store locations and stand-alone SPAR stores at a later stage.

"I'm extremely delighted and excited about this partnership. Through the partnership, we are going to change the Finnish grocery retail landscape during the upcoming years. With the scale and capabilities provided by SPAR international, we are able to start growing our grocery business. New products and low prices will increase Tokmanni's competitiveness in Finland, and especially in food business," says Mika Rautiainen, Tokmanni Group President and CEO.

"Customers will benefit from Tokmanni's increasing assortment and lower prices, as Tokmanni grows into a bigger player in the Finnish grocery market", Rautiainen continues.

Combining the expertise of the Tokmanni team who understand the local Finnish customers' needs with SPAR International scale, knowhow, capabilities, design and customer focused concepts will set the tone for the development of the SPAR brand in the future. Correspondingly, Tokmanni can offer SPAR growth opportunities in Finland and SPAR members its knowhow in non-food categories.

"Bringing the SPAR brand to Finland through our partnership with Tokmanni represents a significant opportunity to enhance the Finnish grocery retail landscape. This collaboration enables Tokmanni to leverage SPAR International's global expertise and scale while maintaining their strong connection to local Finnish consumers. Through this agreement, Tokmanni will be able to expand its offering in grocery retail, benefiting from the SPAR retail network's purchasing power and proven operational concepts. We are delighted to partner with Tokmanni and are confident that its deep understanding of the Finnish market, combined with the SPAR network's strengths, will deliver exceptional value to consumers and drive sustainable growth for both parties," says Tobias Wasmuht, SPAR International CEO about the partnership.

Tokmanni is very strong brand among Finnish consumers and associated with low prices, variety, and joyful shopping experience. Going forward, Tokmanni will have SPAR International supporting Tokmanni, especially in food categories. Tokmanni expects to gain access to products and purchase prices that weren't available to it previously, further supporting Tokmanni's ability to offer consumers quality products at low prices.

Analyst and press event

Tokmanni Group's President and CEO Mika Rautiainen and SPAR International's CEO Tobias Wasmuht will present the partnership agreement to analysts, investors and media representatives on Tuesday 14 January 2025 in Studio Eliel in Sanomatalo, Töölönlahdenkatu 2, 00100 Helsinki.

An event in Finnish will start at 1:00 pm (EET/EEST). The event will include a presentation by Tokmanni Group's President and CEO Mika Rautiainen.

An event in English will start at 2:00 pm (EET/EEST), and it will include a presentation by Tokmanni Group's President and CEO Mika Rautiainen and SPAR International's CEO Tobias Wasmuht, after which they will be available for questions.

Registration is required for the teleconference. After registration, you will be provided with phone numbers and a conference ID to access the conference. Questions can also be submitted via the chat function.

The live webcast can be accessed via Tokmanni Group's website at https://ir.tokmanni.fi/en/investors or through the links below.

Event

Finnish: https://tokmanni.videosync.fi/tammikuu2025  
English: https://tokmanni.videosync.fi/january2025

Teleconference

Finnish: https://player.videosync.fi/tokmanni/tammikuu2025/dial-in
English: https://player.videosync.fi/tokmanni/january2025/dial-in

Recordings of the events will be made available afterwards.

For further information, please contact:

Mika Rautiainen, President and CEO, Tokmanni Group, tel. +358 20 728 6061, mika.rautiainen(at)tokmanni.fi
Tapio Arimo, CFO, Tokmanni Group, tel. +358 20 728 7390, tapio.arimo(at)tokmanni.fi

Tokmanni Group in brief

Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. More than 6,000 employees in Finland, Sweden and Denmark make customers' everyday life and special occasions easier by offering a versatile and up-to-date assortment of nordic and international brand-name products and other high-quality products at prices that are always affordable. With more than 370 Tokmanni, Dollarstore, Big Dollar, Click Shoes and Shoe House stores and online stores, the Group is always close to its customers. In 2023, the Group's revenue was EUR 1,393 million and comparable EBIT amounted to EUR 99 million. The Tokmanni Group Corporation's shares are listed on Nasdaq Helsinki.

SPAR International in brief

SPAR International unites and operates in partnership with independent retailers by working together to share global scale and expertise to enhance the competitiveness of its retail partners worldwide and build the SPAR brand internationally. Global sales in 2023 totalled € 47.1 billion from 13,900 stores, with a growth of 8.3% year-on-year and sustained growth of almost € 10 billion in 5 years.

Distribution

Nasdaq Helsinki
Key Media