Knowit Experience establishes a new collaboration with Telenor Group
Telenor Group has chosen Knowit Experience as the exclusive partner for brand strategy and identity for the next three years.
Telenor is a strong, global brand operating in eight markets with nearly 160 million subscribers. After intense competition with several players, it is now clear that Knowit Experience has been selected to help define the brand's direction globally.
"Telenor is highly visible in many markets and means a lot to many people. We will primarily have a global focus. It is crucial to set the direction for what should be common across all markets and define where there should be room for local adaptations", says Miriam Lillevand, customer manager, and brand advisor at Knowit.
The procurement process has been extensive, and Knowit takes over from the London-based design agency Design Bridge/Superunion. The agreement has a duration of three years, with an option for an additional two years.
The core team that will support Telenor Group includes brand strategist Nina O'Gorman and lead designer Marc Ligeti, who has won more than 80 design awards in several countries.
"It will be exciting to work for an ambitious and international client in an industry undergoing significant changes. We look forward to getting started", says O'Gorman.
Director of Brand Identity at Telenor Group, Marte Celine Jacobsen, states that all agencies involved in the process have solid expertise, and the competition for the assignment has been tough.
"Knowit demonstrated an understanding of our complexity and identified areas for improvement that we ourselves have been eager to address. Moreover, they showcased a design approach and methodology that suited our preferences. With strong and broad expertise, and especially good chemistry, we look forward to a rewarding collaboration", says Jacobsen.
Fredrik Ekerhovd, Managing Director of Knowit Experience in the Nordics, is proud of the team that has won the new assignment.
"The competition to deliver expertise in brand and design to large international telecom companies is tough. Knowit Experience is one of the largest brand and design agencies in the Nordics, and I believe one of our strengths is our ability to work across markets and industries with expertise in strategy, design, and digital. At Knowit, we are committed to delivering on our vision of a sustainable and human society, where Telenor's vision of "empowering societies" aligns well with how we see ourselves contributing to simplifying people's everyday lives."
Knowit Experience is a business area within Knowit with approximately 900 specialists in technology, design and communication, offering a customer proposition that takes responsibility for the entire digital customer experience. With expertise in web, e-commerce, analytics, marketing, design, and big data, they assist companies and organizations in their digital transformation. The business area's clients come from various industries, with a strong representation in the public sector, telecom, retail, and healthcare.
On the picture: Marte Celine Jacobsen, Director of Brand Identity i Telenor Group (to the left) and the team from Knowit; Miriam Lillevand, Nina O'Gorman, Marc Ligeti, Carine Nylander, Orjan Sveen and Roar Skotte.