Carl Brynielsson appointed to Enento Group’s Executive Management Team in role as Director, Business Insight

Enento Group Plc has today appointed Carl Brynielsson to the role as Director, Business Insight. He will be a member of Enento’s Executive Management Team and report to CEO Jeanette Jäger. Brynielsson will start in his new position on 13 January 2025. He joins Enento from Lendo, where he has worked as CEO and Country Manager.

Brynielsson succeeds Axel Bäcklund, who has served as the Interim Director for Business Insight and a member of the Executive Management Team since September 2024. Bäcklund will continue in the Business Insight as Head of Nordic Business Development.

“I am thrilled to welcome Carl to Enento. With his extensive experience in both consumer and business credit, along with his proven ability to drive growth and transformation, Carl is well-suited to advance our position as the leading provider of business information in the Nordics. He has played a key role in Lendo’s successful growth into an international powerhouse, and his expertise in strategy, fintech, digital marketing, and customer journeys will enhance our team and our ability to serve our clients across diverse markets and segments,” says Jeanette Jäger, CEO of Enento Group.

“I have worked alongside Enento Group for many years, and I am truly excited to now join their journey firsthand. The Group holds a strong market position, underpinned by uniquely valuable products and services, with remarkable potential for future growth”, says Carl Brynielsson, new Director, Business Insight at Enento Group.