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Regulatory press release

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2024

Björn Borg
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APRIL 1 – JUNE 30, 2024

  • Group net sales amounted to SEK 213.2 million (165.6), an increase of 28.7 percent. Currency neutral, net sales increased by 28.3 percent.
  • Net sales for own e-commerce increased by 8.9 percent to SEK 40.8 million (37.5), while net sales for own e-commerce and e-tailers amounted to SEK 87.9 million (76.8), an increase of 14.5 percent.
  • The gross profit margin amounted to 51.8 percent (55.6). Currency-neutral, the gross profit margin amounted to 52.3 percent, a decrease of 3.3 percentage points.
  • Operating profit amounted to SEK 9.5 million (8.1), an increase of 17.5 percent. Currency-neutral, the operating profit amounted to SEK 10.3 million, an increase of 27.5 percent.
  • Profit after tax amounted to SEK 6.5 million (4.2), an increase of 55.7 percent.
  • Earnings per share before and after dilution amounted to SEK 0.26 (0.17).

JANUARY 1 – JUNE 30, 2024

  • Group’s net sales amounted to SEK 470.0 million (412.5), an increase of 13.9 percent. Currency neutral, net sales increased by 13.6 percent.
  • Net sales for own e-commerce increased by 14.8 percent to SEK 81.4 million (70.9), while net sales for own e-commerce and e-tailers amounted to SEK 195.1 million (169.8), an increase of 14.9 percent.
  • The gross profit margin amounted to 52.6 percent (53.6). Currency-neutral, the gross profit margin amounted to 52.7 percent, a decrease of 0.9 percentage points.
  • Operating profit amounted to SEK 43.0 million (39.5), an increase of 8.9 percent. Currency-neutral, operating profit amounted to SEK 43.0 million, an increase of 9.0 percent.
  • Profit after tax amounted to SEK 27.7 million (29.0), a decrease of 4.3 percent.
  • Earnings per share before and after dilution amounted to SEK 1.10 (1.15).

QUOTE FROM THE CEO

“As the quarter’s absolute victory, we can state that the footwear product group grew by a whopping 199 percent”, commented CEO Henrik Bunge.

For further information, please contact

Jens Nyström, CFO
Email: jens.nystrom@bjornborg.com
Phone: +46 85 06 337 00

Henrik Bunge, CEO
Email: henrik.bunge@bjornborg.com
Phone: +46 85 06 337 00

About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear, sportswear, bags and footwear. It also offers eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores and via own e-commerce at www.bjornborg.com. Group net sales amounted to SEK 872 million in 2023, with an average of 151 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

This information is information that Björn Borg AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact persons set out above, at 2024-08-16 07:30 CEST.

Attachments

Björn Borg Interim Report Q2 2024