contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment CompanyTagList on Company {
  pageUrl
  name
  viewerIsFollowing
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    ...CompanyTagList
    id
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls {
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      defaultInstrument {
        isin
        id
      }
      id
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    id
    name
    viewerIsFollowing
    defaultInstrument {
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


axfood-enters-into-agreement-with-linas-matkasse-and-closes-down-middagsfrid

__typename

title

isPremium

lang

htmlBody

companies

createdAt

publishers

authors

reactionGroups

pageUrl

alternatePageUrls

imgUrl

description

Axfood is active in the grocery trade. The company specializes in retail and wholesale and within the group, there are a number of grocery chains, where the more well-known ones include Hemköp, Willys, and Mat.se. Today, the Swedish market accounts for the majority of sales, and sales take place mainly via physical stores, but the company's brands also offer home delivery of goods, as well as various grocery box deliveries. The head office is located in Stockholm.

Axfood

Due to weak market development for pre-planned subscribed meal kits, Axfood has made the decision to close downs its meal kit company Middagsfrid as of the last day in September, and make use...

<div class="abstract">Due to weak market development for pre-planned subscribed meal kits, Axfood has made the decision to close downs its meal kit company Middagsfrid as of the last day in September, and make use of the value Middagsfrid has created in other ways. In conjunction with closing down the operations, an agreement is entered into with Linas Matkasse around cooperation to continue to offer the customers of Middagsfrid meal kits to their homes.</div>Middagsfrid was established in 2007 and was first to offer home delivery of pre-planned subscribed meal kits. Axfood acquired Middagsfrid in 2017 to further strengthen and broaden the Group's customer offering. Since then, Middagsfrid has developed a new customer offering with flexible, healthy and modern meal kits, as well as innovation through the food of the future and e-commerce with food, which has driven growth during the past year.The online market for meal kits is today estimated to amount to less than 1 percent of the total food retail market in Sweden. Changed consumer behaviours during the period with high inflation has had a negative impact on this market segment, which means that going forward, the potential to reach the desired scale and long-term sustainable profitability for Middagsfrid is deemed to be challenging.- During the past years, Middagsfrid has created a modern and appreciated offering of meal kits and contributed with food innovation in the Axfood Group. We constantly maintain a high development pace to strengthen our competitiveness within many areas, however as a result of a poor market development for pre-planned meal kits, we have now decided to close down Middagsfrid and instead make use of the value that Middagsfrid has created in new forms, says Carl Stenbeck, Head of Strategy and Business Development at Axfood.The value that Middagsfrid has created during the years will going forward be managed and further developed by other parties. A cooperation agreement with Linas Matkasse is entered into with the purpose to offer the customers of Middagsfrid to shop for meal kits with Linas Matkasse in the future. In addition, Hemköp will take over Middagsfrid's database of recipes with more than 8,000 recipes and food inspiration, to further strengthen Hemköp's customer offering and inspire to good meals. Lastly, Urban Deli, Axfood's restaurant chain, will take over Middagsfrid's cooperation with Axfoundation and Torsåker Farm around innovation and the food of the future.The operations of Middagsfrid will cease as of 30 September 2024. 39 employees are affected and negotiations with the unions have been initiated.&nbsp; &nbsp;

Axfood enters into agreement with Linas Matkasse and closes down Middagsfrid

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