Asetek: Signs new distribution agreement with sim racing specialist Pagnian Imports for Australia and New Zealand
Asetek signs a new distribution agreement with sim racing specialist Pagnian Imports for Australia and New Zealand. The agreement is expected to lead to SimSports revenue of USD 0.5m in Q4 2024, and is part of its broader multi-channel go-to-market strategy within SimSports. However, Asetek maintains its guidance following the news, for full-year 2024 SimSports revenues of USD 10-11m, and liquid cooling revenues of USD 42-44m. The news follows an announcement earlier this week of a new license agreement within SimSports with a major console manufacturer, to expand its product access beyond PC to include console gamers.
Disclaimer: HC Andersen Capital receives payment from Asetek for a digitalIR/corporate visibility agreement./ Philip Coombes 12:53 17.10.2024
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Asetek
Asetek is a global leader within liquid cooling solutions for high-end PC’s and also produces high-end equipment for SimSports. Asetek was listed on the OBX Oslo Stock Exchange in 2013. Asetek’s liquid cooling of high-end PC’s and eSports enthusiasts is its largest segment. Its sealed loop liquid cooler supports the thermal challenges of the computers and can also be implemented at data centers to provide significant energy savings and recapturing of heat against the air cooling industry norm; however, this segment remains relatively smaller. In 2021 Asetek made its first expansion into the SimSports Gaming market with its high-end SimRacing pedals, designed to create an immersive experience for sim racers. Asetek plans to expand further into the SimRacing value chain with ambitions to release wheelbases, steering wheels, shifters, and other end-user customization options.
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